Molson supports fundraising ‘Break the Cycle’ event for 5th year 

September 23, 2022

This year’s ‘Break the Cycle’ fundraising event took place on Sunday 18th September, and once again Molson is supporting the ride, both as key event sponsor, and with a team of keen cyclists taking part. 

Molson Group is actively involved with Bristol Bears Community Foundation throughout the year, including through the HITZ programme and other fundraising events, but Break the Cycle is a favourite on the calendar and the biggest annual fundraiser organised by Bristol Sport Foundation.  

The popular cycling event, which draws hundreds of cyclists and spectators, from the Bristol business community and beyond, offers three different routes of differing lengths (45, 60 and 100 miles) so that anyone can take part at a level of challenge that suits them. 

It’s rather fitting for Molson that the event started and finished at Ashton Gate, where we are sponsors of the Atyeo Stand. 

Robin Powell, Molson Group MD, a committed cyclist and frequent participant in the event, said: “Bristol Bears Community Foundation is a fantastic organisation and it’s always good to support its work with disadvantaged kids in Bristol. What better way than by doing something as enjoyable as cycling, and with a great bunch of other local business people, friends, family and colleagues. These organised events are valued so much more following two years of Covid disruption, and I can’t wait to get on the saddle and take part!” 

Robin added: “Break the Cycle is now an established event on the cycling calendar, and aside from raising vital funds for Bristol Bears Community Foundation, it is also highly effective in raising awareness of the Foundation and its important work. I’m proud that Molson can help through its ongoing sponsorship and participation in the event.” 

Craig Capel, Bristol Bears Community Foundation Community Development Manager, said ‘The level of support from our friends at Molson continues to make a great difference in our world of using sport to improve the lives of people in our community. 

Break the Cycle is only a great event because of the people who choose to sponsor, donate and/or get on a bike and raise funds to support our work. I was thrilled to see so many get involved from Molson and thank everyone involved for their contribution’  

Seven riders from Molson took part, and they all acquitted themselves extremely well over the challenging 100km route. Our thanks go to them all: Vince Hazel – Workshop Engineer; Luke Mercer – Sales Manager for South Wales; Andrew Marsh – Commercial Director; Simon Bradfield – Finance Broker; Paul Glanville – ESG Lead; Martin Balman – Director of Molson Finance, and Robin Powell – Group MD. 

To donate in support of this great cause, visit