Molson Group unveiled as new Atyeo Stand Sponsor

August 5, 2022

Molson Group has become the official Atyeo Stand sponsor at Ashton Gate after securing a three-year deal ahead of the 2022/23 season.

Founded in Bristol, Molson are the largest independent new and used equipment dealer in the UK and are long-term supporters of Bristol City and Bristol Bears.

The sponsorship deal at Ashton Gate will give the Molson brand significant broadcast exposure, thanks to coverage of 16 home men’s Bristol City games in the upcoming season alone, and plenty of visibility during Bristol Bears’ home games too.

Molson are active supporters of Premiership Rugby’s HITZ education and employability programme and have been working closely with the Bristol Bears Community Foundation to provide meaningful work opportunities for disadvantaged young people. It therefore feels like a natural next step for them to establish this long-term partnership, that has community and people at its heart, with the wider Bristol Sport business.

Molson will also sponsor a Bristol Bears’ player who is joining the squad ahead of the 2022/23 season.

Speaking of the three-year Atyeo deal, Robin Powell, Group Managing Director, said: “We’re delighted to partner with Ashton Gate and give our business more exposure to people outside of our industry in Bristol and beyond.”

Bristol Sport Group Head of Commercial Justine Kebby added: “We’re thrilled to welcome Molson Group on board as our new Atyeo Stand sponsor.

“Molson Group’s commitment to making a difference within the Bristol community is a core Bristol Sport value, so it’s great to showcase their brand within the Stadium.